Essays on people, connection and why events actually work.

We started the Journal because the conversation about corporate events rarely goes deep enough. Most writing on the subject focuses on logistics - how to choose a venue, how to manage a budget, how to coordinate suppliers. Useful, perhaps, but it misses the more interesting question: why do some events genuinely change things while others are forgotten by Monday?

The answer, we've found, has less to do with logistics and more to do with human behaviour - the psychology of how people experience events, the dynamics of how relationships form, and the often-overlooked truth that the real return on investment from an event unfolds over months rather than minutes. These are the topics we explore: not how to plan an event, but why events work when they do - and why they fail when they don't.

The essays here sit alongside our strategic event guides and our manifesto, offering a deeper exploration of the ideas that shape every event we design. They're written for people who think about events strategically - whether you're planning one, commissioning one, or simply curious about why bringing people together still matters in a digital age.