Most organisations measure what an event costs to run. Few measure what it costs to get wrong. Adjust the sliders below to see what's at stake - and the value of getting it right.
The missed opportunity rate estimates how many guests who could have become clients don't - because the event didn't create the conditions for connection. This is an illustrative model, not a precise forecast.
The potential value that a poorly designed event leaves on the table.
Total potential value at stake
£4.2m
Potential missed revenue
£2.3m
45 missed opportunities at £50k each
Lost relationship value
£1.9m
guests who don't return
Cost per missed opportunity
£333
Event cost spread across your guest count
Return on better experience
13500%
Investing £10k more in experience design could recover £1.4m
Events aren't costs - they're investments in relationships. When you design an event around a clear outcome, with the right audience, environment and follow-up, the return dramatically exceeds the budget. The question isn't whether you can afford to invest in better events. It's whether you can afford not to.
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